ज़िन्दगी जीने को दी, जी मैंने,
किस्मत में लिखा था पी तो पी मैंने ।
मैं ना पीता तो तेरा लिखा गलत हो जाता,
तेरे लिखे को निभाया, क्या ख़ता की मैंने ।
Description:
According to Indian Mythology, when Gods and the Rakshas - the demons - churned the oceans using mountain Menu as churner a golden pot sprang out containing the Elixir of Life. That was called the "Amrut" The great founders of our Distillery optly named it Amut Distilleries. Amrut Single Malt Whisky is a product of 20 years research to produce Whiskies matching world standards. This Whisky is made from select Indian Barley grown up the feet of Himalayan matured by the water flowing there and cultivated by old & traditional agricultural practices. It is carefully mashed and distilled in small batches to preserve the natural aroma matured in oak barrels in an unique tropical condition, at an altitude of 3000 feet above sea level at Bangalore, the garden city of India. The whisky matures here by losing almost half its volume as "The Angel's share". This whisky - enjoyed as aperitf and as digestive has mild cloudiness upon dilution, which is matured for all classic malts. Amrut presents this product as a humble tribute to the Indian Farmer, who has grown this grain with care and affection with which he has tilled the soil.
Producer: Amrut - http://www.amrutwhisky.co.uk/
ABV: 40%
Country of Origin: India
Producer:
Amrut Distilleries Limited, the Liquor segment of the prestigious Bangalore-based Jagdale Group, produces some of the finest Whiskeys, Brandies and Rum in India. One of the pioneers of the Liquor industry in India, ADL's product line includes several premium liquors all of which are the toast of connoisseurs. Amrut Single Malt, the first single malt whisky to be made in India, the award-winning MaQintosh Premium Malt Whisky, MaQ Scotch Whisky and Bejois Napoleon Brandy occupy the pride of place in ADL's stable of celebrated products.Established way back in 1948, ADL has grown out of its locale in Karnataka to an acknowledged all-India presence. The imminent launch of its Single Malt, christened Amrut Single Malt - ASM for short- in Glasgow marks ADL's another milestone in its quest for recognition for quality.Painstaking selection of malt and grapes, rigid control over quality of Alcohol, one of the finest maturation facilities in India with carefully controlled ambience, master blenders to whom liquor is more of a love affair than a job - these are the factors that have turned ADL into a producer of quality liquors.Following text is posted by The Hindu on Feb 16, 2004
AN India-made speciality whisky is all set to reach the shores of Scotland — home of Scotch and the prestigious single malt whisky.
This is perhaps the first ever attempt by any Indian company to position its single malt whisky in Scotland. At the back of the enterprising business is the Bangalore-based Amrut Distilleries (Jagdale Group), which, after intense research of over five years and with the assistance of a Scottish company, Tatlock & Thomson, achieved the quality and characteristics of the malt made from India-grown barley.
Connoisseurs at a sample tasting in one of the famous bars, Pot Still in Glasgow, which boasts of serving over 100 varieties of single malt, gave the ultimate encouragement to Mr Rakshit's experiment with marketing single malt in the bastion of the product. It had been compared with the famous `Speyside' single malt, one of four regions reputed for Scotch and prestigious single malt in Scotland. Drawing its name from the Scottish river Spey, whose water is key to the Scotch whisky's speciality taste, Speyside enjoys a reputation like France for champagne.
The success of the Indian single malt was an unexpected fallout of a concept paper prepared by Mr Rakshit N. Jagdale, a student of MBA in the UK and later the executive director of Amrut Distilleries. Little did he imagine that the concept paper would provide a breakthrough in carving a niche out of his family business of liquor. Single malt by definition had to conform to the EU standards of having been processed from one single distillery and the malt extracted from a single cereal.
Talking to Business Line, Mr Rakshit said Amrut has tied up with Premier Scotch Whisky Company of Scotland to market it in UK and would also be exporting to the US. It would ship its first consignment of 1,500 cases in March to Glasgow, also known as `Curry Capital' of Britain. The product would be targeted at more than 20,000 `curry 'n beer' Indian restaurants in Britain, popular hangouts for connoisseurs of food and drinks.
Amrut's single malt would be priced at £20 per bottle. "This will position our brand at an affordable range for even the consumers of Scotch and will also enable us to covet a premium position to be able to justify the uniqueness of the product," Mr Rakshit said.
"It is a challenge for us to establish our product in the market there. After all we have to compete, what with our exposure in the liquor business for only 50 years against Scotland's 400-year-old industry," said Mr Neelkanta Rao R. Jagdale, Managing Director.
Mr Rao stressed that Amrut was promoting only the single malt whisky, not Scotch (which is exclusive/proprietary to Scotland) as some reports in the media mentioned.
